The Biggest Coffeehouse on Earth

Blogs will change your business, according to a Businessweek article by Stephen Baker and Heather Green.

Blogs … evolve with every posting, each one tied to a moment. So if a company
can track millions of blogs simultaneously, it gets a heat map of what
a growing part of the world is thinking about, minute by minute. E-mail
has carried on billions of conversations over the past decade. But
those exchanges were private. Most blogs are open to the world. As the
bloggers read each other, comment, and link from one page to the next,
they create a global conversation.

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